SERVICES
Market research for medical devices
A market study answers four questions per country: how much is bought, at what price, who already sells there and what it takes to get in. We gather that information, check it against the source and hand it over, so the decision is yours.
What a market study means in this industry
A market study is a document with figures and with sources: how much volume each country moves and how it is changing, who buys and through which channel, at what prices deals close and where each competitor stands. In medical devices there is a layer other sectors do not have: the class the product falls into, the registration each country requires and what has to be provable afterwards.
That information exists, but it is scattered across official bodies, registers, published tenders and the competitors themselves, in several languages. Our job is to gather it, check it against the source and leave it in a document that can be compared market by market. We do not design your product and we do not file the registration: we give you what you need to decide and to brief whoever files it.
Demand and size
How much is bought in each country, in which segments and how it is changing, with the source and the date of every figure.
Competition and prices
Who already sells there, with which product, at what price and holding which certificates.
Channel and how buying works
Whether it sells through a distributor, a central purchasing body or a public tender, and what carries weight in each award.
Entry requirements
Which class your product falls into in each market, which registrations it requires and who they are filed with.
WHAT YOU GET
A document, not a conversation
The study stays in your company: it can be re-read, shared with whoever decides and updated when the rules change.
- A report per marketA section per country with demand, prices, competition and requirements, in the same order so they can be compared.
- Figures with their sourceEvery figure with the body, the document and the date it comes from. Anything that could not be confirmed is flagged as unconfirmed.
- Competitor mapWho is already in, with which product, at what price and holding which certificates, in a comparable table.
- Channel and selling termsHow the product enters each market and what margin each step of the chain keeps.
- Requirements on the productWhat each market's rules force you to document, label or change — while changing it is still cheap.
- Route and timingsThe order in which each step is filed and how long it takes, so planning is realistic.
How we work
- 1
Product and goal
What you sell, which class it falls into and which markets you want to reach.
- 2
Research and checking
Figures, official registers, published tenders and competitors, checked against each country's source.
- 3
Report
Everything ordered by market and comparable between them, with whatever is still unconfirmed flagged.
- 4
Walkthrough with you
We read it together and answer whatever you need in order to decide.
Frequently asked questions
Where do the figures come from?
From official statistics and health bodies, product registers, published tenders and information from the competitors themselves. Every figure carries its source and its date, and anything that cannot be verified is flagged as unconfirmed.
Do you file the registration yourselves?
No. We tell you which registration each market requires, which documents it asks for and in what order to file them. The filing is done by your company or the representative you appoint, with our information in hand.
Do you only work with medical devices?
It is the industry we have known for more than ten years and where the study adds most. The method — demand, prices, competition, buying channel and entry requirements, with sources cited — works for any product that has to meet regulations in order to be sold.
How long does a study take?
It depends on how many markets are included and how accessible each one's official information is. Scope and deadline are agreed in writing before we start, and are not extended without saying so.
What if the information does not exist or is unclear?
It is marked as unconfirmed, with what we were able to verify and what it would take to close it. An invented figure is worse than a missing one, because a missing one is visible.
Which markets do you want to reach?
Tell us what product you have and where you want to sell it. We will tell you what information needs gathering and how we would do it.
Tell us about your project